Friday, September 26, 2014

Macchina Mobile Cafe

If you live in Toronto you may have seen this super cute orange truck booting around the city.  It's hard to miss, and according to owners Ana Diez and Jeff Douglas, it attracts a lot of attention. 

Macchina Mobile Cafe,  photo courtesy of Jim Norton Photography


Ana says she is often approached at traffic lights with questions, and passersby often ask to get their picture taken with the little truck.

Ana Diez and her husband Jeff Douglas launched "Macchina Mobile Cafe" this past spring, transforming an iconic Italian Piaggio Ape into a mobile espresso truck with amazing coffee!

Because they (Ana, Jeff and the Ape) are so cool we thought it would be fun to work on a creative with them. It was an opportunity to shoot their Macchina, and oh yeah, we may have sampled a few espresso's along the way.

Jim Norton (Photographer), Colleen Nicholson (Art Direction) and I (Prop Styling) teamed up to re-imagine the Macchina on the streets of Italy. 

Here are some photos from the shoot this past summer.





Yes, that's Julian biting into a delicious ice cream sandwich supplied by Cookie Martinez.





The macchina inside the Macchina. It's a beauty. 





I love how Macchina teams up with other local businesses to provide treats to go with their coffee. 

Here are some beautiful pastries from Cherry Bomb Coffee & Bakery (Spitfire Roasters provides their custom blend) in Roncessvalles and an assortment of delicious cookies from Cookie Martinez





PS. You can find Macchina at various farmers markets in Toronto from May to October. They are also available for private and corporate events. I also happen to know that they will be at The Annex Flea this Sunday too. 

Follow Macchina on Instagram, and Twitter.



All photos courtesy of Jim Norton Photography.



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