Tuesday, June 6, 2017

IKEA Canada partners with local Indigenous fashion incubator




I love the new ÅTERSTÄLLA collection from IKEA Canada but I especially love the story behind it - it's a winning collaboration.


IKEA Canada has partnered with Setsuné Indigenous Fashion Incubator, to co-create a collection made using only salvaged IKEA textiles that would have otherwise become waste. 

Some of the women artists from Setsuné Indigenous Fashion Incubator

Setsuné is a social enterprise based in Toronto whose purpose is to foster the work of Indigenous women artists working in fashion, textiles and crafts.

A unique,handmade textile collection made from salvaged materials. Photo credit IKEA

Each item in the ÅTERSTÄLLA collection, which consists of an apron, small bag, basket and a tea towel is completely unique, crafted by the artisans at Setsuné.



IKEA Canada says it's the first time they have partnered with social entrepreneurs with a collection based in Canada. 



The benefit of this business partnership is two-fold. It not only works to improve the lives of Indigenous women but it’s also a sustainability project, keeping textile materials out of landfills and upcycling it to create something beautiful. 

"This is an urban take on a traditional philosophy of how to live," says Sage Paul, Co-founder of Setsuné Indigenous Fashion Incubator.

The ÅTERSTÄLLA collection will be available exclusively at IKEA Etobicoke starting June 8, 2017 and will be available while quantities last.
 
ÅTERSTÄLLA Collection from IKEA Canada - Photo credit IKEA


ÅTERSTÄLLA Collection from IKEA Canada - Photo credit IKEA


Setsuné programming works to empower Indigenous artists through professional and artistic development, presentation of works and strategic partnerships. Setsuné is a collective composed of women artists, designers, arts managers and community members. 


*This is not a sponsored post. Photo credit IKEA. ikea.ca
 

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